Question & Answer with Kelsey Anderson
You're a photographer. You want to know how to grow a fan base, market yourself and make real connections with potential clients using social media. How do you start? Ask someone who's been successful at it! Check out how Kelsey Anderson has grown her fan base to nearly 7000 'likers'.
What are the best tactics you've used to increase your fan base?
Be me. I think that people really feel a connection with me or feel they have a good idea of who I am as a person and photographer because I don't try to business myself up all the time on my page and only post photography and business related topics. My fans read about my daily life as a Mom, Wife and Photographer. Most of my fans know that I am in love with Edward Cullen and have an addiction to reality tv. I believe this is a huge benefit for my business as well because my clients get a good sense of who I am and feel more comfortable in front of my camera because I am not a total stranger :)
How do you measure the effectiveness of your social media efforts?
I don't know if I have ever really sat back and looked at it honestly. I guess if maybe I didn't receive the response I typically do from my posts then I would reevaluate my approach.
For new business pages, where should they start?
Suggest away to all your friends! Ask them to share with their friends and make sure you are tagging your clients in the images you post as well!
How do you focus your efforts on your target audience? My target audience is quiet large :) I am promoting myself to portraits and wedding clients as well as photographers. So I try to post about topics that all of the above would find interesting. I don't always just try to promote myself. If I come across a product or vendor that I think my clients might find cool I will post as well. I don't want my page to be one dimensional. I want my page to be a resource and a place for people to come and chat about stuff that might have nothing to do with my photography business at all.
How do you convert your social media efforts into tangible results?
I don't really have to do anything. By doing as I mentioned above clients find me and book. Either they are local clients or people traveling into Vegas. This is another reason why I believe photographers only focusing on clients that live in their area could be a huge disservice to their growing business. Don't limit yourself. Reach out to other photographers and people outside your area. You never know if they have friends and family in your area or might be traveling to your area in the future and want portraits while in town. Living in a tourist area this is huge for me. I get referrals from other photographers outside of my area and clients that found me on Facebook because one of their friends liked my page.
What are your favorite social media tools or strategies?
Facebook without a doubt. I do have my page linked up to Twitter but Facebook is truly where it is at in my opinion. It is free and really who doesn't have a Facebook account.... well besides my husband :)
Check out Kelsey's photography here - http://www.kelseyandersonphotography.com/
Stop by Kelsey Anderson Photography on Facebook
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